I realise that the URL is dependent on the Shop base page selected in WooCommerce -> Settings -> Products -> Display -> Shop page.
The issue now is that WooCommerce screws up the CSS of my Jevelin shop page entirely by imposing its own CSS & template.
I’ve enclosed my Shop base page in the private section. How do I resolve WooCommerce’s incompatibility with Jevelin in the Shop base page? It screws up my intended layout and forces me to use some kind of product archive and widgets.